![]() ![]() Here’s a very contemporary sans serif design that blends Didone-esque contrast with Grotesque proportions. Let’s kick off this series with three quality typefaces available from the ILT font store: Magnat Here are some of my recommendations for typefaces that can be used effectively for luxury - or aspiring luxury - brands. ![]() ![]() We have many other options that still speak to luxury. However, high contrast doesn’t necessarily mean that we’re stuck with the so-called Didone typefaces, like Bodoni and Didot. High contrast fonts aren’t the only kind that immediately bring to mind fashion or luxury fashion, but their long association makes them an obvious shoe-in. It’s also worth mentioning that there’s a recent trend towards simple and unfussy sans serifs even for well-established luxury brands like Burberry and Yves Saint Laurent - something highlighted in a recent New York Times piece, When in Doubt, Tweak the Logo, by Aileen Kwun. And there’s a big overlap between the kinds of fonts used in fashion (especially the high-end stuff) and those used for other luxury brands. We’ve talked about fonts for fashion here on the blog before. ![]()
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